Marketing Kaleidoscope

Computex '98 Was a Smashing Success for Advantech

This year's Computex '98 show in Taipei, Taiwan (June 2-6) was a resounding success for Advantech. Advantech's booth was specially designed to showcase Advantech's Panel PCs, which are geared more toward the consumer and public information appliance markets. On June 2, Advantech and three of its four divisions (EPC, IC and PPC) held a news gathering, which was attended by several members of the local and international media. Advantech's future goals and vision were presented, along with the newest products of each of these divisions. EPC highlighted its PCM-4825 486 SBC with VGA/LCD and Audio, and its POS-562 Super Multimedia POS Board with VGA/LAN/SSD and audio. All of these factors contributed to a very successful exhibition for Advantech and for the Embedded PC division.

Intel Representative Speaks at EPC Seminar in Taipei in June

Advantech's Embedded PC division held a seminar in Taipei on June 11 which concerned new trends in the industry and vertical solutions for technical problems. Over a hundred local businessmen, manufacturers and media were invited to this event. Two important keynote speakers also made presentations about strategies, trends and solutions for the industry. The first speaker was a product manager from Intel. The second was a sales representative for Win CE. Both were very optimistic about the future of the embedded PC market. Overall, this seminar can be classed as a resounding success, not only for Advantech, but for the Embedded PC division as well.